Lotus opens new flagship store in Korea

Lotus has opened the doors to its new flagship showroom in Korea. The new showroom is located in Dosandae-ro, Gangnam-gu, Seoul, which Lotus states is one of the city's most famous streets, known for its fashion boutiques.

The new site spans close to a total of 720sqm, sports three floors, and features a total of seven Lotus vehicles. This lineup includes the Emira and all-electric Eletre SUV, which visitors will be able to see and experience.

The showroom also features a VIP lounge from which customers will be able to personalise their own vehicles through a bespoke digital experience. A host of Lotus merchandise is also offered.

Lotus states that South Korea is one of the fastest growing luxury markets in the world and forms a critical part of its strategic business growth plans in Asia. The firm intends to become an all-electric global luxury technology brand by 2028 as part of its 'Vision80' strategy.