Lotus unveils its new retail identity with a new showroom in Bahrain

Lotus has opened its first showroom that encompasses its new retail identity.

Now fully operational and open for business, the showroom is located in Bahrain, at the exclusive Moda Mall shopping complex.

The new Lotus retail identity is based on a design language and philosophy for Lotus retail environments worldwide. It is said to draw directly on the company's design and engineering prowess. Sculptural and artistic, the new identity captures the energy of the brand as it transforms from a U.K. sports car company to a genuine performance car player on the world stage.

The new Bahrain showroom has provided an opportunity to demonstrate how the concept is designed to work, making the brand's presence felt amongst its competitor set. It also will provide a contemporary stage for Lotus as the firm begins to expand its range with all new models. Agile, beautifully crafted and utilising the latest technologies, the new retail identity delivers an integrated physical and digital experience of the Lotus brand and product.