Lynk & Co becomes world's fastest-selling new brand

Lynk & Co has announced unprecedented numbers for a new brand in its first year, starting 2018 with the fastest-selling car in history, and closing the book on the year with 120,414 cars rolling on the streets of China.

In the space of three years, Lynk & Co has gone from being an idea from Gothenburg, Sweden, to becoming the world's fastest-growing brand, wrapping up 2018 with 221 retail shops opened in China.

Lynk & Co has abandoned the traditional automotive concept of base models, entry points and endless options lists. It has also made the traditional showroom experience redundant with a focus on unique retail stores that offer visitors open surroundings that include a cafe-bar, cinema and children's play area.