Maserati celebrates 110 years of Italian Luxury
02 Jan 2025|42 views
To celebrate its 110 years of history, Maserati has engaged enthusiasts and passionate customers to commemorate this milestone with several events and activations around the globe. From exclusive unveilings and captivating exhibitions to thrilling on-track and on-road experiences, Maserati has brought its legendary history to life, showcasing its legacy of performance and innovation that continues to inspire the brand’s future.
Maserati has also taken this opportunity to unveil the latest models in the Maserati range: The GT2 Stradale and the new GranTurismo 110 ANNIVESARIO special series. The former is a result of a technical and stylistic partnership between the GT2 and the MC20, whereas the latter comes in a limited edition of 110 units.
Starting from 30 November 2024, an exclusive two-day event, heralded as "The Trident Experience", was held at Maserati's home, catering to a selected group of guests, where the GranTurismo 110 ANNIVERSARIO was unveiled. On 1 December 2024, Maserati Japan marked this milestone with a grand celebration held at the Prince Hotel in Tokyo, dubbed "Celebrazione dei 110 Anni di Maserati", where the new GT2 Stradale was unveiled.
On 5 December 2024, The Collection - Maserati's dealer in Miami - organised a gala in collaboration with the Concours Club, to coincide with Miami Design Week, where attendees were wowed by the display of the brand's legendary cars, which included the MC20 Icona and the MCXtrema.
On 8 December 2024, Maserati welcomed representatives from 108 media outlets to Shanghai and Beijing in a two-day gathering to commemorate two major milestones - Maserati's 110th anniversary and its 20th anniversary in China - with a parade on the streets of Shanghai and an LED light show at both Shanghai Sinar Mas Plaza and Shanghai International Port.
Lastly, on 12 December 2024, a gathering was held at the Residence of the Italian Ambassador to Seoul, with 160 guests including media and dealers in attendance.
To celebrate its 110 years of history, Maserati has engaged enthusiasts and passionate customers to commemorate this milestone with several events and activations around the globe. From exclusive unveilings and captivating exhibitions to thrilling on-track and on-road experiences, Maserati has brought its legendary history to life, showcasing its legacy of performance and innovation that continues to inspire the brand’s future.
Maserati has also taken this opportunity to unveil the latest models in the Maserati range: The GT2 Stradale and the new GranTurismo 110 ANNIVESARIO special series. The former is a result of a technical and stylistic partnership between the GT2 and the MC20, whereas the latter comes in a limited edition of 110 units.
Starting from 30 November 2024, an exclusive two-day event, heralded as "The Trident Experience", was held at Maserati's home, catering to a selected group of guests, where the GranTurismo 110 ANNIVERSARIO was unveiled. On 1 December 2024, Maserati Japan marked this milestone with a grand celebration held at the Prince Hotel in Tokyo, dubbed "Celebrazione dei 110 Anni di Maserati", where the new GT2 Stradale was unveiled.
On 5 December 2024, The Collection - Maserati's dealer in Miami - organised a gala in collaboration with the Concours Club, to coincide with Miami Design Week, where attendees were wowed by the display of the brand's legendary cars, which included the MC20 Icona and the MCXtrema.
On 8 December 2024, Maserati welcomed representatives from 108 media outlets to Shanghai and Beijing in a two-day gathering to commemorate two major milestones - Maserati's 110th anniversary and its 20th anniversary in China - with a parade on the streets of Shanghai and an LED light show at both Shanghai Sinar Mas Plaza and Shanghai International Port.
Lastly, on 12 December 2024, a gathering was held at the Residence of the Italian Ambassador to Seoul, with 160 guests including media and dealers in attendance.
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