McLaren Automotive races ahead with its strong growth

McLaren Automotive ended 2014 with record sales as it has done every year since the company began production of luxury supercars in 2010. A total of 1,648 vehicles were delivered to customers around the world, an increase of 21 percent over 2013, which was the company's first year of profitability.

Following the international reveal of the 650S in Coupe and Spider form at the Geneva Motor Show where the two models were launched simultaneously, strong demand for McLaren's core model range saw sales reach 1,400 units, including some examples of the outgoing 12C. In addition, 248 examples of the petrol-electric McLaren P1 were delivered to customers - around two thirds of the car's total 375 unit production run.

McLaren's network of retailers grew to cover 30 markets with the additions of Chile, Scotland and Thailand. New sales outlets were also opened in existing markets, most notably Calabasas, Cape Town, Changsha, Chongqing, Fuzhou, Hangzhou, Kunming, Melbourne, Nanjing, Shenzhen and Tianjin. More development is planned in 2015.    

McLaren Automotive continues to invest significantly in research and development for new models. 2015 will see the launch of the McLaren's most attainable model yet, the new Sports Series - which will debut at the New York International Auto Show in April. At the top of its range, the strictly limited edition track-only McLaren P1 GTR will also enter production after the final road-going McLaren P1 has been built.