McLaren launches MSO Lab digital community
29 Apr 2022|176 views
McLaren Automotive has announced the launch of MSO Lab from McLaren - an exclusive new digital community which marks the next chapter in the company's metaverse strategy.
The new MSO Lab is said to take MSO's relentless pushing of the boundaries of engineering and design into the digital Web3 space by creating a like-minded community which will now push the limits of performance, possibility and design unencumbered by the constraints of physics or thermodynamics.
Working with McLaren's design team, MSO Lab will be home to exclusive, limited edition McLaren NFTs, the first limited edition drop of which is set to launch soon. The firm states that its customer will receive priority to enter as members of the MSO Lab community, which itself will confer benefits that include access to member-only channels and the opportunity to interact with McLaren Automotive and MSO teams.
Members of MSO Lab will also get early intel and guaranteed access to future drops as well as exclusive rewards, while early members are set to gain a still unseen digital sketch from the McLaren design team, a behind-the-scenes virtual tour of McLaren Technology Centre and the chance to attend McLaren Automotive events.
The new MSO Lab is said to take MSO's relentless pushing of the boundaries of engineering and design into the digital Web3 space by creating a like-minded community which will now push the limits of performance, possibility and design unencumbered by the constraints of physics or thermodynamics.
Working with McLaren's design team, MSO Lab will be home to exclusive, limited edition McLaren NFTs, the first limited edition drop of which is set to launch soon. The firm states that its customer will receive priority to enter as members of the MSO Lab community, which itself will confer benefits that include access to member-only channels and the opportunity to interact with McLaren Automotive and MSO teams.
Members of MSO Lab will also get early intel and guaranteed access to future drops as well as exclusive rewards, while early members are set to gain a still unseen digital sketch from the McLaren design team, a behind-the-scenes virtual tour of McLaren Technology Centre and the chance to attend McLaren Automotive events.
McLaren Automotive has announced the launch of MSO Lab from McLaren - an exclusive new digital community which marks the next chapter in the company's metaverse strategy.
The new MSO Lab is said to take MSO's relentless pushing of the boundaries of engineering and design into the digital Web3 space by creating a like-minded community which will now push the limits of performance, possibility and design unencumbered by the constraints of physics or thermodynamics.
Working with McLaren's design team, MSO Lab will be home to exclusive, limited edition McLaren NFTs, the first limited edition drop of which is set to launch soon. The firm states that its customer will receive priority to enter as members of the MSO Lab community, which itself will confer benefits that include access to member-only channels and the opportunity to interact with McLaren Automotive and MSO teams.
Members of MSO Lab will also get early intel and guaranteed access to future drops as well as exclusive rewards, while early members are set to gain a still unseen digital sketch from the McLaren design team, a behind-the-scenes virtual tour of McLaren Technology Centre and the chance to attend McLaren Automotive events.
The new MSO Lab is said to take MSO's relentless pushing of the boundaries of engineering and design into the digital Web3 space by creating a like-minded community which will now push the limits of performance, possibility and design unencumbered by the constraints of physics or thermodynamics.
Working with McLaren's design team, MSO Lab will be home to exclusive, limited edition McLaren NFTs, the first limited edition drop of which is set to launch soon. The firm states that its customer will receive priority to enter as members of the MSO Lab community, which itself will confer benefits that include access to member-only channels and the opportunity to interact with McLaren Automotive and MSO teams.
Members of MSO Lab will also get early intel and guaranteed access to future drops as well as exclusive rewards, while early members are set to gain a still unseen digital sketch from the McLaren design team, a behind-the-scenes virtual tour of McLaren Technology Centre and the chance to attend McLaren Automotive events.
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