McLaren unveils new 650S Design Studio tablet application
11 Mar 2014|3,116 views
Following the global unveil of the McLaren 650S Coupe and 650S Spider at the 84th International Geneva Motor Show, McLaren Automotive has announced the launch of the McLaren 650S Design Studio tablet app.
Once the user has explored the full breadth of personalisation options available for the McLaren 650S, and is happy with the final look, they can then place the car into any desired location using the device's photo gallery.
The in-built functionality of the app will detect a range of backgrounds to adjust lighting and reflections accordingly, ensuring the final image looks as realistic as possible.
Images can then be shared across the various McLaren Automotive official social media channels - Facebook and Twitter (@McLarenAuto) - using the hashtag #mymclaren. The best images submitted will then be selected to feature on the official McLaren Automotive website.
The McLaren 650S itself joins the range as an additional model alongside the 12C and soldout McLaren P1, and learns from both models as well as 50 years of competing in the highest levels of motorsport. Available as a fixed-head coupe or as a Spider, with a retractable folding hard top, the McLaren 650S promises to redefine the high performance supercar segment, and has been designed and developed to provide the ultimate in driver engagement on the road and on the race track.
Following the global unveil of the McLaren 650S Coupe and 650S Spider at the 84th International Geneva Motor Show, McLaren Automotive has announced the launch of the McLaren 650S Design Studio tablet app.
The McLaren 650S tablet app enables users to configure a dream specification for the 650S Spider by selecting from the official paint, wheel and exterior carbon fibre options available.
Once the user has explored the full breadth of personalisation options available for the McLaren 650S, and is happy with the final look, they can then place the car into any desired location using the device's photo gallery.
The in-built functionality of the app will detect a range of backgrounds to adjust lighting and reflections accordingly, ensuring the final image looks as realistic as possible.
Images can then be shared across the various McLaren Automotive official social media channels - Facebook and Twitter (@McLarenAuto) - using the hashtag #mymclaren. The best images submitted will then be selected to feature on the official McLaren Automotive website.
The McLaren 650S itself joins the range as an additional model alongside the 12C and soldout McLaren P1, and learns from both models as well as 50 years of competing in the highest levels of motorsport. Available as a fixed-head coupe or as a Spider, with a retractable folding hard top, the McLaren 650S promises to redefine the high performance supercar segment, and has been designed and developed to provide the ultimate in driver engagement on the road and on the race track.
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