McLaren's entry-level sports car christened 'Sports Series'
08 Nov 2014|3,606 views
Originally codenamed 'P13', the newly christened McLaren Sports Series is scheduled to have its world premiere in the second quarter of 2015.
The McLaren Sports Series will slot below the McLaren 650S (banner), and is guaranteed to offer essence of a pure McLaren, building on the credentials of its siblings - the McLaren P1 and 650S - in addition to bringing Formula One technologies and know-how to a new segment for the brand. Like its bigger stablemates, it will feature a carbon fibre chassis and mid-mounted V8 engine.
The launch campaign will plot the history over 13 chapters of true game changing - Black Swan - moments from around the world and within McLaren's. Over the course of the coming weeks, McLaren Automotive will be using the hashtag #BlackSwanMoments to tell stories that have truly changed and challenged people's beliefs.
Originally codenamed 'P13', the newly christened McLaren Sports Series is scheduled to have its world premiere in the second quarter of 2015.
The McLaren Sports Series will slot below the McLaren 650S (banner), and is guaranteed to offer essence of a pure McLaren, building on the credentials of its siblings - the McLaren P1 and 650S - in addition to bringing Formula One technologies and know-how to a new segment for the brand. Like its bigger stablemates, it will feature a carbon fibre chassis and mid-mounted V8 engine.
The launch campaign will plot the history over 13 chapters of true game changing - Black Swan - moments from around the world and within McLaren's. Over the course of the coming weeks, McLaren Automotive will be using the hashtag #BlackSwanMoments to tell stories that have truly changed and challenged people's beliefs.
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