Mercedes-Benz enters new era with Vision Iconic show car

Mercedes-Benz has entered a new era of iconic design, with the Vision Iconic show car representing this evolution.

A central feature of the show car is the reinterpretation of an iconic element: The Mercedes-Benz radiator grille. With its wide chromed frame, smoked-glass lattice structure, and integrated contour lighting, this new face was first introduced with the all-new electric GLC in September 2025. The show car builds on this with an illuminated upright star on its bonnet.

The Vision Iconic show car is infused with the latest technologies including solar paint, Level 4 automated driving, and neuromorphic computing

The Vision Iconic's distinctive front design is enriched through slim, modern, and self-confident headlights infused with the latest lighting technology. Its deep, black high-gloss paint finish emphasises the sculptural exterior design of the show car.

As the door is opened, the instrument cluster comes to life with a cinematic, entirely analogue animation inspired by high-end chronographs. Inside, an opulent Art Deco-inspired composition is complemented by the instrument panel's centrepiece: A floating glass structure called "Zeppelin".

Intricate mother-of-pearl marquetry also graces the door panels, encircling finely crafted and polished brass door handles in silver-gold tones before flowing into a radiant, star pattern that frames the rear seat with elegance. Driver and passenger can share the spacious, sumptuously upholstered front bench seat in deep blue velvet.

The Mercedes-Benz radiator grille has been reimagined on the Vision Iconic show car by illuminating the upright star on the bonnet

In front of the driver the four spoke steering wheel highlights a sporty yet elegant character. The Mercedes‑Benz logo floats inside a glass sphere, clasped by the spokes like a jewel.

Future vehicle models like the Vision Iconic will include way more functionalities, such as autonomous driving. This will lead to significantly higher energy requirements, making efficiency a crucial factor. And with its research into artificial neural networks, Mercedes-Benz is breaking new ground in the development of computer architectures together with partners from research and industry.