Mercedes-Benz extends commitment to women's golf

Mercedes-Benz is extending its close partnership with the Royal and Ancient Golf Club of St. Andrews, acting as the Official Patron of this year's AIG Women’s Open.

The car maker states that its patronage of the event underlines its support for female athletes and its commitment to equality and diversity in golf. The firm is additionally providing a shuttle fleet of all-electric and hybrid vehicles for players and selected guests at the event.

The AIG Women's Open will take place from 22 to 25 August on the Old Course in St. Andrews, Scotland. Known as the Home of Golf, the course is hosting the golf major for the third time. Mercedes-Benz brand Ambassador and professional Golfer Alexandra Forsterling will additionally be celebrating her debut at the AIG Women's Open this year.

Mercedes-Benz has also created a special campaign combining golf with fashion. Produced on the Old Course itself, the campaign sees Mercedes‑Benz and Stylist Imruh Asha bringing together fashion, golf and cars in contemporary motifs. The outfits used in the campaign are one-off pieces and symbolise the unique mix of the historic cultures in connection with the Mercedes‑Benz brand.