Mercedes-Maybach opens first European atelier

Mercedes-Maybach has opened the first "Maybach Atelier" in Europe, marking another milestone in its global retail concept.

Located in Warsaw, the new flagship location presents exceptional vehicles and selected materials, complemented by personal consultation and private meetings. Integrated into the location is the Manufaktur Lounge - a dedicated space where customers receive exclusive consultancy on how to personalise their vehicle, while expert consultants translate individual ideas into tailored configurations.

The new location is intended to serve as a cultural and networking hub, connecting automotive topics with art, fashion, business, and premium lifestyle communities. 

The inauguration event - which saw the Maybach Atelier Warsaw open its doors on 29 May 2026 - welcomed VIP customers, media representatives and selected guests from the worlds of business, culture, and lifestyle.

The new location is designed as more than a traditional showroom. It is intended to serve as a cultural and networking hub, connecting automotive topics with art, fashion, business, and premium lifestyle communities. A curated annual calendar of events and activations will further strengthen the positioning of the Mercedes‑Benz top-end brands within the Polish luxury market.

This builds on the opening of the world's first Maybach Atelier, which opened in Shanghai in 2022. In tandem with these openings, sales channels and concepts will continue to evolve and create further awareness for the brand within the Mercedes‑Benz portfolio.