MINI U.S.A invites owners to show off their customised rides

MINI U.S.A is starting a new story telling initiative to celebrate the MINI community and their common bond in using their cars as form of fun, creative expression.

Starting from 11 November 2021, the frim is asking the MINI community to share their images of their custom MINIs on social media with the hashtag #MiniCustomized for a chance to have their MINI shared on MINI U.S.A's social media channels. Once it is shared, a member of the MINI team will contact each owner to get more images and capture the story behind their customised MINI creations.

With entries accepted across Facebook, Twitter and Instagram, the #MiniCustomized initiative encourages owners of any MINI vehicle to give their ride a photoshoot and strut their on-road stuff.

The most creative customisations will earn a place on MINI U.S.A's social media channels, offering owners sharing/bragging rights on their own channels.