New design studio next step in Bentley’s design revolution

Bentley has unveiled its new Design studio, converting one of the marque's most historic buildings on site - the famous 'Front of House' - with a fresh design and architecture conceptualised by Bentley's design team.

The new studio is about double the size of the previous Design Studio, including a new third floor that was added to the original building, as Bentley maintains its focus on site sustainability for its carbon neutral factory.

Bentley has preserved the original brass 1939 stairwell from the original 'Front of House' and restored it for the new building

The result is a design space that keeps the character of Bentley's history, maintaining continuity to the past and present, albeit redefining rules and creating inspiration for around 50 designers to set the future evolutions of Bentley's exterior and interior design.

This new, creative environment also encourages ultimate collaboration as for the very first time under one roof, the new Studio will include designers from colour and trim; Bentley's bespoke division, Mulliner; and the increasingly pivotal role of UX and UI, creating the future of how drivers will interact with all elements of their car.

As well as the biggest design and product revolution in Bentley's history, the headquarters in Crewe, or 'Dream Factory' as it is known, is preparing for this future with a level of site investment never seen before in the luxury automotive industry.

Following the recent openings of an Excellence Centre for Quality and Launch, and the ongoing construction of a new Paint Shop and BEV assembly line, the new Design Studio maintains Bentley's commitment to restoration where possible, rather than recreation.