New Mattel brand launches first products with Hot Wheels

Mattel, Inc. has announced the launch of the first-ever product collection under its new Mattel Brick Shop brand in collaboration with Hot Wheels.

The seven collectible building sets are available in three series, and will include a 1:64 scale matching die-cast so fans can enjoy their own Mattel Brick Shop build and exclusive Hot Wheels car only available as a part of the set.

Each set will feature authentic, display-worthy designs inspired by both real-life cars and Hot Wheels originals

The Hot Wheels Premium Series will include the Mattel Brick Shop Hot Wheel Mercedes-Benz 300 SL, reimagined in 1:12 scale and paired with a matching 1:64 die-cast metal car.

The Hot Wheels Elite Series is a collection of iconic cars that can be customised with extra parts, metal wheel covers, and licensed decals. The sets in the series include the Mattel Brick Shop Hot Wheels Corvette Grand Sport, the Mattel Brick Shop Hot Wheels '90 Acura NSX, and the Mattel Brick Shop Hot Wheels Custom '62 Chevy Pickup. All will come with a matching 1:64 metal car.

Mattel has said that this launch will mark the beginning of a new way to experience Hot Wheels, blending the fun of building with the thrill of collecting and racing

The Hot Wheels Speed Series will include the Mattel Brick Shop Hot Wheels Cadillac Project GTP Hypercar, the Mattel Brick Shop Hot Wheels Maserati MC20, and the Mattel Brick Shop Hot Wheels Custom '68 Camaro.

The seven collectible building sets are available now for pre-sale at select retailers globally and will be launched for public sale in Q3 2025.