Polestar confirms Westfield London to be its first U.K. Space

Polestar has announced the location of its first U.K. Space, located in Westfield London. Also known as Westfield White City or Westfield Shepherds Bush, the largest shopping centre in Europe was an obvious choice of location for the growing Swedish electric performance brand.

Working with Endeavour Automotive, Polestar's first U.K. Space will mirror the key attributes seen in the brand's Spaces already open elsewhere in Europe and in China.

The unique retail proposition within the sector combines innovative design, technology, location and a seamless digital-first retail model. Set to open to the public in October 2020, the Westfield Space is situated at the heart of where people go to shop and relax, for a seamless and hassle-free customer journey. Minimalist design and integrated digital interactivity ensure the product remains the focus.

Non-commissioned Polestar Specialists are there to inform consumers about the brand and its products before moving to the brand's website to order their car directly from the Swedish manufacturer.

In the U.K., Polestar has also gained accreditation to The Motor Ombudsman and its Chartered Trading Standards Institute-approved Motor Industry Code of Practice for New Cars. Polestar is the first electric car manufacturer to adhere to the body's recommended operating guidelines. By being a part of the Code, consumers have the important reassurance that Polestar has agreed to abide by the obligations laid down by the Code.