Polestar to double market presence in 2021

Polestar, the Swedish electric performance car brand, is set to continue its rapid global retail expansion to support the company's ongoing growth. Through the course of 2021, Polestar is launching in nine global markets (Singapore included), doubling the total number of markets to 18. The brand will also double its number of retail environments around the world by the end of the year.

The brand is adding to its proven 'Polestar Spaces' retail approach, represented typically by city centre locations, by introducing a new concept, known as 'Polestar Destinations'. Both will offer the same experiential approach for customers to immerse themselves in the Polestar brand and take a test drive. Destinations, located at larger, easy-to-access out-of-town locations, will also perform handovers to customers who decide to purchase.

This growth will take the brand's physical presence to around 100 retail environments globally including some temporary pop-up locations.