Porsche almost hits heights of 2023 in a challenging year
14 Mar 2025|126 views
Amidst a challenging environment, Porsche ended its 2024 financial year with record sales in four out of five regions, as well as achieving a strong automotive net cashflow that almost hit its 2023 levels.
With the Cayenne, Panamera, Taycan, 911, and the electric Macan, Porsche refreshed five out of its six model lines, as well as adapting its product and corporate planning. Customers of the brand need not worry, they will still be able to choose between combustion engines, plug-in hybrids, and all-electric drivetrains in every vehicle segment well into the 2030s.
To address the industry's transition phase towards electric mobility, Porsche also will be expanding its product portfolio in the coming years to include additional models with combustion engines and plug-in hybrid powertrains.
With more than 1,000 Porsche Exclusive Manufaktur options currently available, the brand will also further expand the possibilities for customisation, with its Sonderwunsch programme bringing its customers' wishes to life - from exclusive details to factory one-offs. To enable even more individual customer dreams to be fulfilled, Exclusive Manufaktur's capacity is to be significantly expanded.
Porsche is also pushing ahead with its Road to 20 performance programme, which played a major role in 2024 to partially offset the negative effects on results from a challenging environment. The brand has said that it will, in the future, be the leading instrument on the way to achieving a fundamental long-term of a Group operating return on sales of more than 20%.
Nothing is perfect, however. Porsche's 2024 earnings were mainly impacted by the challenging economic environment throwing up issues like the delayed global ramp-up of electromobility and the tense market situation in China, as well as the comprehensive updating of its product portfolio.
In 2025, Porsche has stated that it will invest an additional 800 million euros in rescaling, its product portfolio, and software and battery activities.
Amidst a challenging environment, Porsche ended its 2024 financial year with record sales in four out of five regions, as well as achieving a strong automotive net cashflow that almost hit its 2023 levels.
With the Cayenne, Panamera, Taycan, 911, and the electric Macan, Porsche refreshed five out of its six model lines, as well as adapting its product and corporate planning. Customers of the brand need not worry, they will still be able to choose between combustion engines, plug-in hybrids, and all-electric drivetrains in every vehicle segment well into the 2030s.
To address the industry's transition phase towards electric mobility, Porsche also will be expanding its product portfolio in the coming years to include additional models with combustion engines and plug-in hybrid powertrains.
With more than 1,000 Porsche Exclusive Manufaktur options currently available, the brand will also further expand the possibilities for customisation, with its Sonderwunsch programme bringing its customers' wishes to life - from exclusive details to factory one-offs. To enable even more individual customer dreams to be fulfilled, Exclusive Manufaktur's capacity is to be significantly expanded.
Porsche is also pushing ahead with its Road to 20 performance programme, which played a major role in 2024 to partially offset the negative effects on results from a challenging environment. The brand has said that it will, in the future, be the leading instrument on the way to achieving a fundamental long-term of a Group operating return on sales of more than 20%.
Nothing is perfect, however. Porsche's 2024 earnings were mainly impacted by the challenging economic environment throwing up issues like the delayed global ramp-up of electromobility and the tense market situation in China, as well as the comprehensive updating of its product portfolio.
In 2025, Porsche has stated that it will invest an additional 800 million euros in rescaling, its product portfolio, and software and battery activities.
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