Porsche launches "Start-up Your Dream" initiative

As part of its new "Start-up Your Dream" initiative, Porsche's first steps will be supporting the Singapore-based start-up Atera Water, which is focused on improving livelihoods in the long term through clean drinking water.

The Atera Water start-up was founded in 2021 and aims to transform access to clean water through the development of advanced water treatment technologies that are both sustainable and economically viable. Their filtration system will be used in areas where water is scarce or where drinking water is exposed to severe environmental pollution.

Atera Water founders Tai Kee and Dr Adrian Yeo aim to transform access to clean water through the development of advanced water treatment technologies

The first step is to deploy the technology in South East Asia, where water scarcity and pollution demand sustainable solutions.

This initiative supports fledgling companies worldwide with outstanding innovations specifically intended to improve living and working conditions in the Global South. It is also aimed at founders who create opportunities for others through innovations relating to climate change, integration and education.