Porsche opens eighth Experience Centre in Italy

Porsche has opened its eighth Porsche Experience Centre in Franciacorta, Italy. The new brand experience venue covers approximately 60ha and includes the Autodromo di Franciacorta handling circuit.

The location is not only appealing because of its proximity to Lake Iseo and the airports of Milan, Bergamo and Verona, but also because the vineyards in the surrounding area have made the Franciacorta name world famous.

The experience centre features a futuristic customer centre which houses training rooms, a showroom for picking up vehicles, a panoramic restaurant and bar overlooking the handling circuit, a shop, and an area for children.

There is also a business centre with a meeting room available. The paddock, with its 29 garages, is dedicated to motorsport events, such as the Porsche Carrera Cup Italia.

On the outside, the handling circuit sports three different training areas. The first is a 2.5km technical main circuit, which offers a variety of corners and chicanes perfect for fine-tuning driving skills.

A low-friction handling circuit made of polished concrete is also available, allowing Porsche drivers to practice driving in extremely slippery conditions. And finally, an off-road course with ramps, curves and a gravel track will allow drivers to experience the off-road performance of the Porsche Cayenne and Macan SUVs.

The entire facility is powered by renewable energy, while vehicles with driving aids are also available at the experience centre for people with disabilities.