Porsche, Puma, and LaMelo launch new apparel collection

Puma Hoops and LaMelo Ball, together with Porsche, have unveiled a new Puma x Porsche Collection.

The collection is said to embody all the speed, style, and innovation that is necessary to compete on the racetrack and on hardwood while drawing inspiration from the Porsche 911 Turbo and Indiana's storied automotive history, and thus makes use of racing-inspired graphics in bold yellow and black colour-blocking. The collection is further anchored by two high-performance Puma Hoops shoes: LaMelo Ball's signature MB.03 and the groundbreaking All-Pro Nitro.

The new Puma x Porsche Collection makes use of racing-inspired graphics in bold yellow and black colour-blocking

The LaMelo Ball x Porsche MB.03 comes in a bold yellow and black colorway designed to make a statement, whether the wearer is on or off the court. The shoe also sports Puma's Nitrofoam technology, for superior responsiveness and comfort and also sports a breathable monomesh upper support for an ultra-lightweight feel.

The Puma x Porsche All-Pro Nitro, meanwhile, comes in a bold yellow complete with black accents, and is said to be packed with high-performance Puma Hoops innovations like Nitrofoam for cushioning and stability.

The Puma x Porsche collection also includes six apparel variations, including hoodies, jackets, graphic tees, sweatpants, and shorts that are said to be sure to resonate with basketball enthusiasts and automotive aficionados alike.

The new collection is set to launch come 17 February 2024 and will be available at puma.com, via the Puma mobile app, at the Puma NYC Flagship store, Porsche.com, Porsche-Design.com, Porsche Design retail stores and at Foot Locker stores.