Porsche takes final steps in realignment of product strategy

Porsche's Executive Board and Supervisory Board have decided on significant adjustments to the brand's product portfolio in the medium and long-term period to meet new market realities and ever-changing customer demands.

The product range is to be supplemented by brand-defining vehicle models with combustion engines. Due to market conditions, the new SUV series above the Cayenne, which was previously planned to be fully electric, will initially be offered exclusively as combustion engine and plug-in hybrid at market launch.

In addition, current models such as the Panamera and the Cayenne will be available with combustion engines and plug-in hybrids well into the 2030s. New generations of successor models have been added to the Cycle Plan for these vehicle models.

In return, due to the delayed ramp-up of electric mobility, the market launch of certain all-electric vehicle models is planned to take place at a later date. This is in response to the significant slower growth of the demand for exclusive battery-electric vehicles. Nevertheless, Porsche's existing all-electric model range is being continuously updated.

With this plan in motion, Porsche has said that it will recalibrate the company for long-term success in a world with challenging conditions.