Porsche unveils global Studio concept in Istanbul

The recently launched Porsche Studio Istanbul is located in a vibrant district at the centre of Istanbul and is the 28^th active Studio concept worldwide and the second in Central and Eastern Europe.

It offers brand enthusiasts a meeting place spanning 680 square metres over two levels. This includes two dedicated technological configuration areas for visitors to configure their dream Porsche and a Porsche Lifestyle Boutique area offering an extensive product collection.

The new Porsche Studio offers brand enthusiasts the chance to experience its latest models, explore personalisation options through Porsche Exclusive Manufaktur, and engage with Porsche consultants

Visitors can also visit the Porsche Cafe and lounge area to enjoy premium flavours while immersing themselves in the Porsche world. Designed with cues from Istanbul's vibrant fabric and modern luxury architectural elements, the cafe showcases Porsche’s global partnership with La Marzocco, serving premium Italian coffee alongside authentic Turkish coffee and a selection of high-quality local pastries.

To celebrate the opening of the new Porsche Studio Istanbul, the marque also presented its new Cayenne Electric SUV for the first time in Turkey, marking yet another milestone in its history.