Renault to refresh its Champs-Elysees showroom

Renault has announced that it will transform its flagship location on the Champs-Elysees in Paris, France.

The renewed location will serve as a 'testing ground' for its mobility solutions, and comes as part of Renault's Renaulution strategic plan.

The new location can already be previewed virtually, although it does come with an extra 14-storey spiral 'carwalk' that will not be built for the real-world showroom

The site is also set to feature a permanent exhibition of 18 vehicles, while a meeting place will be located at its centre to allow the hosting of conferences, rotating exhibitions, and live broadcasts. The site will also be utilised for customised presentations and previews of its vehicle. Renault additionally states that customers will be able to finance, purchase, or lease both new and used vehicles, all at the location.

The location will also host a store for customers to purchase Renault-branded merchandise, as well as a restaurant with a separate terrace that will be able to accommodate up to 154 guests.

Those interested in previewing the new location can already do so by exploring the site's virtual twin accessible here, which is said to be faithful to the concept developed by Architect and Designer Franklin Azzi, save for the inclusion of a 14-storey spiral 'carwalk' that hosts a total of 85 Renault models that retrace the brand's 125-year history.

The Renault site on the on the Champs-Elysees is said to welcome almost 1.8 million visitors a year.