Rolls-Royce Motor Cars opens largest Australian showroom in Melbourne

Rolls-Royce Motor Cars, the world's pinnacle super-luxury brand, launched a stunning new lifestyle-themed showroom, the largest in Asia Pacific outside of mainland China, in Richmond, Melbourne, Australia. To celebrate the occasion, the avant garde 'Dawn - Inspired by Fashion' super-luxury drophead was also unveiled.

Mr. Ian Grant, Asia Pacific Regional Sales Manager for Rolls-Royce Motor Cars, presided over the launch, together with the executive team from Zagame Automotive Group, the sole dealership for Rolls-Royce Motor Cars in the state of Victoria, Australia.

Speaking at the press conference on the day of the unveiling, Mr. Bobby Zagame, Managing Director of Zagame Automotive Group said, "Melbourne already accounts for almost one-third of economic growth in Australia, and more than 10 percent of global ultra high-net-worth individuals are slated to invest in Melbourne in the next 10 years - with an increasingly younger demographic becoming more apparent than ever. With this new lifestyle-themed facility, Zagame Automotive Group are well-poised to continue towards a prosperous and exciting future ahead."

The new showroom, strategically located along Swan Street in Richmond, will begin operations in May 2017. Housed in a purpose-built, innovative space, the new facility represents the new pinnacle of luxury retail in Melbourne, with a ground-floor car showcase, a six-car display space in a beautiful first-floor showroom, undercover customer parking as well as 15 long-term car storage spaces exclusively for customers.

Reflecting on the Zagame tradition of providing sublime customer service, a hallmark that has enabled the group to manage a number of prestigious brands under its portfolio, the showroom also features a fully-stocked bar, a full-service cafe and lifestyle-themed elements in their Bespoke lounge to match the chic sophistication of the city perfectly.

A Rolls-Royce Motor Cars Ownership Services Centre is also housed within the premises, where qualified technicians ensure fast, accurate servicing and maintenance on all vehicles with three dedicated service bays for Rolls-Royce vehicles.