Rolls-Royce VISION NEXT 100 makes U.S.A debut

The Rolls-Royce VISION NEXT 100, codenamed 103EX, has made its U.S.A debut at the historic Barker Hangar in Santa Monica, California. The 103EX is the marque's first ever pure 'Vision Vehicle' and defines the future of luxury mobility.

It presents an intriguing and aesthetically dynamic vision of the future of luxury mobility - a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a 'Grand Sanctuary' for its occupants and a 'Grand Arrival'.

In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars. For Rolls-Royce, the end of production of the seventh generation Phantom - considered by aficionados to be 'the best car in the world' - represents the completion of the first phase of the Rolls-Royce brand's renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith, and now Dawn, serves as the foundation for a bold new chapter.

103EX is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design, Giles Taylor. In the spirit of the great coach-built cars of the past, Rolls‑Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero-emission powertrain.