Seat and Noveto collaborate on a new car audio system

Seat and Noveto have signed an agreement to start testing a revolutionary new technology that could completely change the user experience inside a car. The new system enables sound to be generated directly to the ear of each individual passenger, enabling the shared car to become a much more personalised and convenient experience for everyone.

Noveto, Seat's partner in this project, has developed the world's first 'dynamic focused sound' system. This unique technology delivers a high-quality audio experience to each individual within the car without isolating them from their surroundings or bothering others within the vehicle. The solution would enable parents sitting in the front of the car to listen to their choice of music while the kids sitting in the back listen to their onscreen entertainment, all at the same time, and without the need for headphones.

Noveto has assigned a dedicated team to integrate this technology within a Seat vehicle. The goal is to demonstrate that the Noveto solution can successfully be integrated and experienced within a production vehicle. More specifically, the team will demonstrate specific use cases such as the driver being able to manage in-coming calls while another passenger simultaneously listens to their selected music.