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Seat unveils Mii by Cosmopolitan at #FashFest in London

20 Sep 2016|907 views

The all new Seat Mii by Cosmopolitan is the latest member of the Mii city car family - co-created by Seat designers and Cosmopolitan editors and readers.

Seat and Cosmopolitan recently launched the Seat Mii by Cosmopolitan at Cosmo's glitzy #FashFest on 15^th September. The culmination of an 18-month co-creation process between Seat and Cosmopolitan's global creative team, regional editors, and readers across the U.K. and Europe - the latest member of the Mii city car family is the perfect car for confident, independent, active young women who are really going places.

Designed with the tastes and preferences of Cosmopolitan's audience in mind, the Mii by Cosmopolitan is agile, exciting to drive, and easy to park; an aesthetically pleasing car with personality. Cosmopolitan's readers participated in the process, sharing thoughts and opinions through surveys and product testing; offering feedback and ideas.

Cosmopolitan is supporting the launch with a social media campaign around the hashtag #ThisIsMii - with engaging content based on reader opinions and experiences - creating a conversation around the car, fashion, lifestyle, beauty and work; putting the Seat Mii by Cosmopolitan in context with readers' lives.

From the social posts, readers can click through to the Seat website for more detailed information on the Mii by Cosmopolitan. Following its debut at Cosmo #FashFest, the Mii by Cosmopolitan will be showcased at the Paris Motor Show at the end of this month.

Seat and Cosmopolitan recently launched the Seat Mii by Cosmopolitan at Cosmo's glitzy #FashFest on 15^th September. The culmination of an 18-month co-creation process between Seat and Cosmopolitan's global creative team, regional editors, and readers across the U.K. and Europe - the latest member of the Mii city car family is the perfect car for confident, independent, active young women who are really going places.
Designed with the tastes and preferences of Cosmopolitan's audience in mind, the Mii by Cosmopolitan is agile, exciting to drive, and easy to park; an aesthetically pleasing car with personality. Cosmopolitan's readers participated in the process, sharing thoughts and opinions through surveys and product testing; offering feedback and ideas.

Cosmopolitan is supporting the launch with a social media campaign around the hashtag #ThisIsMii - with engaging content based on reader opinions and experiences - creating a conversation around the car, fashion, lifestyle, beauty and work; putting the Seat Mii by Cosmopolitan in context with readers' lives.

From the social posts, readers can click through to the Seat website for more detailed information on the Mii by Cosmopolitan. Following its debut at Cosmo #FashFest, the Mii by Cosmopolitan will be showcased at the Paris Motor Show at the end of this month.