Skoda marks 100 years since its logo was registered
19 Dec 2023|190 views
Skoda Auto has marked the 100 years since it first registered its winged arrow logo with the patent office in Pilsen.
The logo is said to have been registered on 15 December 1923, and started appearing on vehicles from Mlada Boleslav in 1925. Since then, it has undergone only minimal modifications, with its original concept remaining practically unchanged. The logo was last revised in 2022, to deliver a more impactful look on mobile devices, as well as to improve visibility on digital platforms.
For those wondering, the current logo sports a large circle which represents the global reach of Skoda's production, while the wing of its picturemark is said to denote technological advancement. The forward-pointing arrow, meanwhile, signifies its signifies progressive manufacturing processes and efficiency. Finally, that smaller inner circle, reminiscent of an eye, symbolises the firm's precision engineering, expertise, and foresight.
The winged arrow has been used by the firm on its information and communication materials for the past 100 years and is said to have undergone only five noticeable modifications and colour variations in that time.
Skoda Auto has marked the 100 years since it first registered its winged arrow logo with the patent office in Pilsen.
The logo is said to have been registered on 15 December 1923, and started appearing on vehicles from Mlada Boleslav in 1925. Since then, it has undergone only minimal modifications, with its original concept remaining practically unchanged. The logo was last revised in 2022, to deliver a more impactful look on mobile devices, as well as to improve visibility on digital platforms.
For those wondering, the current logo sports a large circle which represents the global reach of Skoda's production, while the wing of its picturemark is said to denote technological advancement. The forward-pointing arrow, meanwhile, signifies its signifies progressive manufacturing processes and efficiency. Finally, that smaller inner circle, reminiscent of an eye, symbolises the firm's precision engineering, expertise, and foresight.
The winged arrow has been used by the firm on its information and communication materials for the past 100 years and is said to have undergone only five noticeable modifications and colour variations in that time.
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