Ssangyong rolls out straight talking advertorial for the Korando

Ssangyong, together with creative agency Kindred Agency, has launched a new film entitled 'Straight Talking' to help promote their new Korando SUV.

To cut through the regular clutter and create an advert that speaks directly to consumers, Kindred called on straight-talking hard man Vinnie Jones, allowing Vinnie to use his signature no-nonsense style to showcase the features of the new Korando in a stripped back and impactful 30-second spot.

Watch the film on Ssangyong U.K.'s Youtube channel here.