The new Volkswagen Arteon

Three months ahead of its world premiere at the Geneva Motor Show, Volkswagen is providing a first look at the fascinating contours of its new premium sedan, the Arteon. The totally new model sits above the Passat and emphasises emotion in the upper mid-class.

In addition to a new and emotive outline, Volkswagen is also introducing with the Arteon a highly expressive, horizontally accentuated brand look. The bars of the radiator grille extend into the three-dimensional head lights, while LED lighting elements additionally emphasise the striking layout and demonstrate dominance.

The four-door sedan impresses both through revolutionary design and great practicality. While the doors' frameless windows reflect the typical stylistic elements of a grand tourer, the top-hinged and wide-opening tailgate provides optimum access to the huge boot. Tobias Suhlmann, Exterior Designer, explains, "At first sight, the Arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique."

The name Arteon - with the emphasis put on the first syllable - is made up of two component parts: 'Art' describes the sedan's harmonious lines and emotionality. The ending 'eon' identifies it, in the same way as Volkswagen's top model for the Chinese market, the Phideon, as a premium model. The new Arteon is being publicly unveiled for the first time at the Geneva Motor Show; its launch will then follow in summer 2017.