TomTom launches new marketing campaign

Developed with DDB and Tribal Worldwide, TomTom has created a light hearted and funny take on the frustrating experiences of being stuck in traffic. The campaign plays on insightful, awkward moments when you want to reach your destination as quickly as possible - such as sitting in an unexpected traffic jam after mistaking your travelling partner for being pregnant.

The aim of the campaign is to change how people think about and use their portable navigation device (PND), from it being a thing they use for the occasional journey to an unknown destination, to a device they use every day to help avoid traffic jams on their daily commute and get to their destination faster.

"The team really helped bring the TomTom brand to life and show how a PND becomes relevant to daily driving when it delivers real-time, accurate traffic information," commented Gary Raucher, SVP of Marketing for TomTom.

So whether you are trying to make it to an important meeting on time, trying to get home to see the kids before they go to bed, or simply trying to escape an awkward moment in your car, TomTom Traffic will always find the quickest route.