Toyota's new tagline is simple but promising

Toyota has announced an engaging new tagline today - "Let's Go Places," that reflects on the company's commitment to more exciting products. The new theme, represents the vision of Akio Toyoda, the grandson of founder and current Toyota Motor Corporation President. The tagline was revealed at the Toyota National Dealer Meeting in Las Vegas.

The new tagline resulted from extensive research and collaboration and replaces the previous tagline "Moving Forward."

"Let's Go Places" brings the forward-looking and optimistic drive of Toyota in America, inviting consumers to see new places, discover new possibilities and dream big dreams together with Toyota. "Let's Go Places" emphasizes innovation for a better life, and aims to deliver on that promise from an exciting model line-up.

“Let's Go Places" speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define," said Bill Fay, Group Vice President and General Manager, Toyota Division. "It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people's lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them."