Two Renault powered teams will don the branding of Renault's Korean brand
29 Sep 2013|2,250 views
RSM was created back in 2000 when the Renault Group purchased an 80 percent stake in Samsung Motors. At the end of 2012, RSM employed 4,579 people and its plant in Busan, has a production capacity of 300,000 units annually.
The Korean audience will have the pleasure of the seeing the marque's name appear on the single seater cars fielded by Lotus F1 Team and Caterham F1 Team, on top of the race suits of their drivers, at their home round of the FIA Formula One World Championship.
This logo switch is only during the Korean Grand Prix weekend and the usual Renault branding will return to the cars' livery for the upcoming Japanese Grand Prix.
Renault Sport F1's Marketing Director Olivier Gillet said, "F1 is a global sport, but it is also a perfect opportunity for markets to engage with their local media and clients. Renault Samsung Motors is a strong domestic brand with around eight percent of the market share in South Korea, however this opportunity allows it to reach more eyeballs over a weekend and to associate itself with a fast paced, competitive, high performing sport."
Renault has a marketing twist for visitors and global audiences tuning in to catch the Korean Grand Prix next weekend. Two of the four teams powered by the Renault V8 engine will feature a logo unfamiliar to most - Renault Samsung Motors (RSM), the Renault Group's Korean brand.
RSM was created back in 2000 when the Renault Group purchased an 80 percent stake in Samsung Motors. At the end of 2012, RSM employed 4,579 people and its plant in Busan, has a production capacity of 300,000 units annually.
The Korean audience will have the pleasure of the seeing the marque's name appear on the single seater cars fielded by Lotus F1 Team and Caterham F1 Team, on top of the race suits of their drivers, at their home round of the FIA Formula One World Championship.
This logo switch is only during the Korean Grand Prix weekend and the usual Renault branding will return to the cars' livery for the upcoming Japanese Grand Prix.
Renault Sport F1's Marketing Director Olivier Gillet said, "F1 is a global sport, but it is also a perfect opportunity for markets to engage with their local media and clients. Renault Samsung Motors is a strong domestic brand with around eight percent of the market share in South Korea, however this opportunity allows it to reach more eyeballs over a weekend and to associate itself with a fast paced, competitive, high performing sport."
RSM was created back in 2000 when the Renault Group purchased an 80 percent stake in Samsung Motors. At the end of 2012, RSM employed 4,579 people and its plant in Busan, has a production capacity of 300,000 units annually.
The Korean audience will have the pleasure of the seeing the marque's name appear on the single seater cars fielded by Lotus F1 Team and Caterham F1 Team, on top of the race suits of their drivers, at their home round of the FIA Formula One World Championship.
This logo switch is only during the Korean Grand Prix weekend and the usual Renault branding will return to the cars' livery for the upcoming Japanese Grand Prix.
Renault Sport F1's Marketing Director Olivier Gillet said, "F1 is a global sport, but it is also a perfect opportunity for markets to engage with their local media and clients. Renault Samsung Motors is a strong domestic brand with around eight percent of the market share in South Korea, however this opportunity allows it to reach more eyeballs over a weekend and to associate itself with a fast paced, competitive, high performing sport."
Latest COE Prices
April 2025 | 2nd BIDDING
NEXT TENDER: 07 May 2025
CAT A$99,500
CAT B$117,003
CAT C$65,001
CAT E$118,001
View Full Results 
Thank You For Your Subscription.
