Volkswagen's best-seller is a certified glazer

In Gen-Z slang, to glaze means to shower someone with excessive compliments to the point it becomes cringey. In colloquial terms, it means to slather a smooth, shiny finish over something (typically food). And to Manchester United supporters, it refers to the toxic ownership that has crippled the club for the past 20 years.

But we're not here to talk about bootlicking or finishing 15^th, we're here to talk about Volkswagen's best-selling product, which surprisingly, does not have wheels.

The automobile market may be finicky right now, what with all the electrification and Chinese brands storming ahead, but the Germans' love for wursts knows no bounds

The Germans love their wursts (sausages), and it seems Volkswagen stumbled into the processed meat business quite by chance. First made by the company's butchery some 50 odd years back, the Volkswagen currywurst - as it is now known - was originally created for its staff canteens. But like the opening to any decent sci-fi flick, it escaped the factory gates and terrorised the German public's intestines (in a good way, obviously).

Just last year alone, Volkswagen reported that it sold almost 8.6 million currywursts. This is in comparison to its 5.2 million models that made it into its customers' hands and an overall of just over nine million models from all Volkswagen Group's brands combined. Talk about making the best out of a "wurst-case" scenario.

A pub quiz question that is sure to prove a stumper: "What is Volkswagen's best-selling product?"

And if you thought this was just a publicity stunt, estimates suggest that Volkswagen's processed meat operation brings in annual revenues reaching up to seven figures, and that’s in euros, mind you.

To further drive home how much this famed sausage means to its employees, a previous attempt to replace it with a vegetarian (yucks) alternative in one factory canteen was met with such a backlash, you'd think the Berlin Wall was still up. Clearly the passion runs deep.

Volkswagen has even assigned an official part number for its currywurst, and in case you were wondering, it's 199 398 500 A.

How much of a hit it may prove to be in Singapore (if it ever reaches us) is still out for debate, but if the price is right, this nation of foodies will gobble up just about anything

This year, from June 2025 onwards, a microwave-ready version of this famed currywurst will hit the shelves of supermarkets in northern and eastern Germany, with a national rollout in the works.

And who knows, maybe in the future it might arrive on our sunny shores, where we can finally experience what the Germans have been raving about.