Volvo Cars U.S.A puts $2.6 million worth of cars on the line

Volvo Cars U.S.A is bringing back the popular Volvo Safety Sunday campaign, encouraging fans to root for safety during America's football's biggest game and a chance to win their dream car.

As part of this year's Volvo Safety Sunday: A Million More, the Swedish luxury carmaker is doubling down on safety by pledging to give away up to $2.6 million worth of cars should a safety be scored during the Super Bowl game on 7 February 2021.

Last year, Volvo put $1.3 million (US$1 million) worth of cars on the line to celebrate the more than one million lives saved by the three-point safety belt, a Volvo invention. Now Volvo has set a goal to save 'a million more' with current and future safety innovations designed to address the remaining challenges in vehicle safety: Speed, intoxication and distraction.

In 2020 Volvo sent a strong signal about the dangers of speeding by limiting the top speed of its new cars. Now Volvo is looking at how smart speed control and geofencing technology could automatically limit vehicle speeds near schools and hospitals in the future.

Additionally, the new Care Key allows owners to put a speed cap on their car when lending it to a younger family member or less experienced driver to ensure a safer ride.

For a chance to win, residents in the U.S.A can visit the Volvo Safety Sunday website until 7 February 2021 to design, in any trim and colour available in the U.S.A, what could become their own unique 2021 Volvo. Entrants can build their car in the Volvo vehicle configurator or take a short quiz that will recommend a model based on their lifestyle. Once configured, users must click 'Try to win this Volvo' on the summary page to enter.

After that, they simply need to watch for a safety on game day. If a safety occurs, Volvo will award $2.6 million in cars to randomly selected qualified entrants, a million more U.S dollars' worth of cars than Volvo offered last year.