Volvo is now on YouTube

The winds of change are here - ever since the advent of mega-site YouTube about two or so years ago, many have been forced to admit that the obvious next move in adapting to true globalisation would be over the information highway. In a world which speed and simplicity can easily get a step ahead of quality, one will be able to find amateurs, professional TV productions and commercials all in cheerful coexistence.

The phenomenon has made many companies and organisations think very hard about the way they should approach a seemingly chaotic media landscape.

"The general media power shift we are seeing today is making it more and more essential to get our message across to all of the people with an interest in our cars - you could call them publicists - who pass it on to others in turn, via their blogs and online communities," says Peter Ganjbar, Manager, Public Affairs working with new online channels, at Volvo Car Corporation. "We are also seeing the world's major media groups forging links with new forums on the internet to maintain the flow of traffic to their sites. This is a very interesting development for customers, dealers and everyone else with an interest in Volvo Cars," he continues.

"Viewers are never fooled. It is important to say who you are. YouTube is, in effect, a 'self-policing' medium. So we will be making it perfectly clear that everything published on "Volvo Cars News" is official and authentic material, produced by Volvo Car Corporation," says Peter Ganjbar.

The "Volvo Cars News" channel will carry everything from commercials and PR productions to television documentary material. The aim is to offer visitors worthwhile, enjoyable films about the latest products, and also to take them behind the scenes at Volvo Cars.

"And we will definitely be carrying breaking news here too," says Peter Ganjbar.

To find news related to Volvo Cars, visit www.youtube.com/volvocarsnews