World Rally Championship to be broadcast in USA
20 Jul 2009|844 views
The one-year partnership, with the option to extend the U.S. broadcasters rights for up to four years, was secured by ISC, the exclusive worldwide media and commercial rights holder for the FIA World Rally Championship.
Weekly coverage of the WRC will begin in October 2009, with the programmes to be broadcast on the high-definition HD Theater channel. The channel will showcase all 12 races through the season, as well as race previews and daily news updates as the rally progresses. HD Theater is one of the most widely distributed high-definition services available in the United States and showcases a range of compelling racing events.
"This is tremendous news for the FIA World Rally Championship and our fans in the United States. It is a ground breaking deal which means the WRC has a high-profile broadcast presence in the U.S., via a hugely-respected, quality and innovative partner in Discovery Communication's HD Theater," commented Simon Long, ISC CEO. "We're looking forward to the opportunity to take the WRC to an ever wider audience in the significant U.S. market, and working with HD Theater to bring more attention to what we firmly believe is an 'epic motorsport adventure by the world's greatest drivers.'"
"HD Theater has been a pioneer in high-definition programming and we are excited to introduce the FIA World Rally Championships to our American audience," said Clark Bunting, president and general manager of HD Theater. "This year we've seen the action go from the snow-covered roads of Norway to the hairpin turns climbing the Cordobese Sierras of Argentina, and the adrenaline-fuelled rally action will shine in high-definition and is a critical addition to HD Theater's robust programming line-up."
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"This is tremendous news for the FIA World Rally Championship and our fans in the United States. It is a ground breaking deal which means the WRC has a high-profile broadcast presence in the U.S., via a hugely-respected, quality and innovative partner in Discovery Communication's HD Theater," commented Simon Long, ISC CEO. "We're looking forward to the opportunity to take the WRC to an ever wider audience in the significant U.S. market, and working with HD Theater to bring more attention to what we firmly believe is an 'epic motorsport adventure by the world's greatest drivers.'"
"HD Theater has been a pioneer in high-definition programming and we are excited to introduce the FIA World Rally Championships to our American audience," said Clark Bunting, president and general manager of HD Theater. "This year we've seen the action go from the snow-covered roads of Norway to the hairpin turns climbing the Cordobese Sierras of Argentina, and the adrenaline-fuelled rally action will shine in high-definition and is a critical addition to HD Theater's robust programming line-up."
The one-year partnership, with the option to extend the U.S. broadcasters rights for up to four years, was secured by ISC, the exclusive worldwide media and commercial rights holder for the FIA World Rally Championship.
Weekly coverage of the WRC will begin in October 2009, with the programmes to be broadcast on the high-definition HD Theater channel. The channel will showcase all 12 races through the season, as well as race previews and daily news updates as the rally progresses. HD Theater is one of the most widely distributed high-definition services available in the United States and showcases a range of compelling racing events.
"This is tremendous news for the FIA World Rally Championship and our fans in the United States. It is a ground breaking deal which means the WRC has a high-profile broadcast presence in the U.S., via a hugely-respected, quality and innovative partner in Discovery Communication's HD Theater," commented Simon Long, ISC CEO. "We're looking forward to the opportunity to take the WRC to an ever wider audience in the significant U.S. market, and working with HD Theater to bring more attention to what we firmly believe is an 'epic motorsport adventure by the world's greatest drivers.'"
"HD Theater has been a pioneer in high-definition programming and we are excited to introduce the FIA World Rally Championships to our American audience," said Clark Bunting, president and general manager of HD Theater. "This year we've seen the action go from the snow-covered roads of Norway to the hairpin turns climbing the Cordobese Sierras of Argentina, and the adrenaline-fuelled rally action will shine in high-definition and is a critical addition to HD Theater's robust programming line-up."
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"This is tremendous news for the FIA World Rally Championship and our fans in the United States. It is a ground breaking deal which means the WRC has a high-profile broadcast presence in the U.S., via a hugely-respected, quality and innovative partner in Discovery Communication's HD Theater," commented Simon Long, ISC CEO. "We're looking forward to the opportunity to take the WRC to an ever wider audience in the significant U.S. market, and working with HD Theater to bring more attention to what we firmly believe is an 'epic motorsport adventure by the world's greatest drivers.'"
"HD Theater has been a pioneer in high-definition programming and we are excited to introduce the FIA World Rally Championships to our American audience," said Clark Bunting, president and general manager of HD Theater. "This year we've seen the action go from the snow-covered roads of Norway to the hairpin turns climbing the Cordobese Sierras of Argentina, and the adrenaline-fuelled rally action will shine in high-definition and is a critical addition to HD Theater's robust programming line-up."
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