Worldwide sales of Toyota hybrid vehicles surpass 10 million units

Toyota Motor Corporation is proud to announce that cumulative global Hybrid Vehicle (HV) sales have reached 10.05 million units as of 31^st January, surpassing the 10 million unit mark. More than a numerical milestone, this demonstrates the staying power of a technology that is now emerging as a mainstream solution to reduce greenhouse gas emissions and other pollutants. Helping to mitigate the environmental effects of cars has long been a priority for Toyota.

Based on the stance that environmentally friendly vehicles can only truly have a significant positive impact if they are widely used, Toyota has encouraged the mass market adoption of HVs across the globe. Toyota launched the Coaster Hybrid EV in August 1997 and the Prius - the world's first mass-produced hybrid passenger vehicle - in December of the same year. Since then, Toyota HVs have received tremendous support from consumers around the world.

This latest milestone of 10 million units was achieved just nine months after total sales reached nine million units at the end of April 2016. As of 31^st January, Toyota estimates that the use of Toyota's HVs in lieu of conventional petrol-powered vehicles of similar size and driving performance has resulted in approximately 77 million fewer tonnes of CO₂ emissions and has saved approximately 29 million kilolitres of petrol.