The BMW brand's international Instagram channel has broken through the 10 million followers' mark, making it the most successful automotive brand on Instagram worldwide.

The impressive figure of 10,000,000 followers underlines the brand's commitment to social media. For BMW marketing, Instagram is more than just another digital communication channel. BMW uses its Instagram channel to share the BMW brand lifestyle with its followers - through the latest news on upcoming models, glimpses of its own history or looking ahead to the future of mobility.

BMW's popularity on Instagram confirms the success of the brand's social media strategy. The parameters are tailored, individual content, professional editing and authenticity. In addition to Instagram, international BMW marketing also successfully uses the social media channels Facebook, Twitter and YouTube.