As our lives become increasingly busy, bringing Amazon Alexa into the car means customers can optimise their time behind the wheel; whether it's managing their personal schedule, playing music, navigating to points of interest, requesting personalised news or finding the nearest Seat dealership.

The Seat Media Control with Amazon Alexa app not only increases the amount of functionality available in the car, but also simplifies access to those key functions. All users need to do is press the control button on the steering wheel and speak.

Launched in 2014, Amazon Alexa now has more than 45,000 skills thanks to the Alexa Skills Kit, which encourages developers to continually expand and evolve the Alexa's capabilities.