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Maisie Williams partners with Audi to launch a new global brand campaign aimed at ushering in new era of sustainable mobility.

01 Feb 2020 | International News : U.S.A

Audi returns to the biggest night in American football with a musically-inspired, minute-long commercial titled Let It Go featuring Actor Maisie Williams.

Maisie Williams takes the wheel of the all new Audi e-tron Sportback in Audi's Super Bowl spot
Williams takes the wheel of the all new Audi e-tron Sportback to help kick off a global brand campaign about Audi's long-term ambition to shape a new era of sustainable mobility. Created by global partner agency 72andSunny Amsterdam, the spot was directed by Francois Rousselet and marks the brand's 11th appearance at the game.

To launch during one of the world's biggest cultural moments, the commercial follows Williams, a vocal advocate for action on climate change, as she sings her own interpretation of the hit song Let It Go from Disney's Frozen.

In the ad, Williams gets behind the wheel of her Audi e-tron Sportback and finds herself stuck at an intersection, which represents the crossroads of today's preconceptions and old notions of consumption, success, and status. Williams chooses to reverse course and leave it all behind, breaking into the familiar lyrics of Let It Go as she drives towards a more sustainable future. Along the way, fellow drivers, pedestrians, and others join in, representing the brand's efforts to usher in a new era of sustainable mobility. The journey is a metaphor for how the decision to make more sustainable choices takes all of us doing our part.

Watch the commercial on Audi's Youtube channel here.

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