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MINI hosted a virtual movie night, presenting The Italian Job (2003) to hundreds of MINI enthusiasts across the U.S.A.
18 May 2020 | International News : U.S.A
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MINI U.S.A has hosted a virtual movie night in collaboration with Paramount Pictures , presenting The Italian Job (2003) to hundreds of MINI enthusiasts across the U.S.A. The virtual screening was attended by more than 350 MINI owners who generated over 1,470 chat messages in the virtual screening platform.
The evening event was hosted by Mike Peyton, Vice President of MINI of the Americas, who welcomed the group, shared trivia questions during the intermission, chatted with members of the community in real time during the movie, and closed out the night with a live Q&A session with owners.
The film follows a group of thieves who plan to steal gold from a former associate who double-crossed them and features a legendary getaway scene involving three MINI Hardtops as they race through the streets of downtown Los Angeles and in the underground tunnels of the LA Metro Rail System.
32 MINIs were used in the making of the film, with the actors trained to do as many of the driving scenes as possible. In addition, three of the MINIs were specially converted to full battery electric drive to be used in filming the escape scenes in the underground tunnels of Los Angeles.
