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Volkswagen Group Singapore celebrates new brand identity and announces the rolling out of new customer-centric digital initiatives.

21 May 2020 | Local News : Singapore


Volkswagen Singapore has undergone a brand revamp, including a renovated showroom and the rollout of customer-centric digital initiatives mirroring the new Volkswagen brand focus and attitude.

Globally, Volkswagen is headed in a new direction, and its vision is to make customers' everyday lives easier and more enjoyable. The new face of Volkswagen is human, open, transparent and inviting.

Volkwagen Singapore's revamp can be seen across almost all platforms, including LazMall
This is immediately reflected in the newly renovated showroom, website and social channels, which is lively, bold, modern and colourful.

Leading this transformation is a customer-first digital approach. This means timely informative content, accessibility, convenience and seamless transactions. With the roadmap of digital initiatives including a virtual 'showroom', live chat and video streaming, customers can, in time to come, expect interactive and personalised experiences with the Volkswagen brand anytime, anywhere and on any device.

"At Volkswagen Group Singapore, we want to build a closer relationship with customers where we provide transparent and authentic experiences based on their needs and priorities. We have been gearing up for the rollout of our new digital initiatives including the possibility of booking a remote test drive or buying a new Volkswagen entirely online - these can now be done without having to physically travel to the showroom. Volkswagen has been in the process of a digital transformation and now is the perfect opportune to make that offline to online transition as we tap on the digital ecosystem to stay even more connected with our customers," said Ricky Tay, Managing Director, Volkswagen Group Singapore.
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