Renault has helped create the first 100% electric town by giving every household in the town of Appy in the Ariege region of France a new Zoe to experience for three years in a pioneering new scheme to prove electric mobility can be suitable for all.

Appy, situated in the Ariege region in the south of France, is one of the most isolated towns in the country. This should pose no challenge as the new Zoe's 394km range and broad charging capabilities will help demonstrate that it is easier than ever to move to electric vehicles despite not living in an urban area.

Appy's residents will run the Zoes for three years, sharing their impressions and experiences with Renault, in a first-time scheme that will likely inform and help understand the way customers interact with and use electric vehicles day to day.

If the inhabitants of one of the country's most isolated towns can adopt an electric way of life, it will prove that everyone else can as well. That also means the myths around buying and running an electric car can be dispelled once and for all.

With the electric vehicle market tripling in the first quarter of 2020, there's no better time to switch to electric, and the new Renault Zoe delivers an impressive 394km range, the latest infotainment technology and DC fast-charging capability, the result of being at the forefront of the electric car market and innovation for the last eight years. 

The new Zoe is the culmination of those eight years of EV success, winning multiple awards despite only being on sale for a matter of months, with healthy order banks bucking the trend of the wider market.