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Ferrari has released new video featuring the Ferrari Roma V8 2+ coupe with the theme of 'La Nuova Dolce Vita in Japan'.

16 Oct 2020 | International News : Japan


Ferrari has released new video contents featuring the Ferrari Roma, a V8 2+ coupe with the theme of 'La Nuova Dolce Vita in Japan'.

The Ferrari Roma boasts harmonious lines, timeless elegance and cutting edge technology. It embodies 'La Nuova Dolce Vita' - a new way to look at life by savoring what we treasure most, and placing emotions first.

'La Nuova Dolce Vita' translated into English means 'pleasurable way of life'. It was a thinking that flourished in Rome in the 1950s and 1960s
Starting with Italy, Ferrari has unleashed a global social media video campaign produced in many nations and released globally. Japan marks the third chapter of this campaign.

Brought to film by Federico Fellini in his masterpiece that took the world by storm, 'La Dolce Vita' describes the way of life that flourished in the eternal city of Rome between the 1950s and the 1960s.

Ferrari Roma, a modern reinterpretation of that time period, first appeared in Japan in April of this year. The model perfectly combines breathtaking beauty and superb performance by boldly transforming the elegant elements of that era into a modern form, resembling a 'F1 machine wearing evening attire'.

Developed by and starring actor Takayuki Yamada, the film 'La Nuova Dolce Vita in Japan' is set in Tokyo and Kyoto, and represents both elegance and dynamism, light and shadow with its fine sensibility and rich emotion.

The world of 'La Nuova Dolce Vita' is expressed as a timeless, harmonious work of art. To Takayuki Yamada, La Nuova Dolce Vita is about facing our emotions with a free and unshakable spirit.

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