Jaguar's first Super Bowl advertisement launches the new F-TYPE Coupe

Jaguar North America has announced that record levels of consumer engagement have been achieved for the growing British luxury brand with the launch of its 'British Villains' marketing campaign, led by the broadcast debut of 'Rendezvous', its 60-second cinematic television advertisement that broadcast during the fourth quarter of Super Bowl XLVIII.

The spot launched the campaign, which introduces the Jaguar F-TYPE Coupe and features the campaign's unique hashtag, #GoodToBeBad. 'Rendezvous', Jaguar's first Super Bowl TV advertisement, stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong and was filmed by Oscar-winning British director, Tom Hooper, in London.

Since the campaign announcement in November and through the evening of the Super Bowl airing of 'Rendezvous', Jaguar saw extraordinary increases in traffic to JaguarUSA.com and social channels.