It isn't hard to see why the Mazda3 is an important model to the Japanese carmaker. Having sold over six million units since its 2003 debut, the all new seventh generation Mazda3 that you see here was created to have a clear objective in mind: To have a completely new design approach to two of its different body types - a hatchback and a sedan - while ensuring that these two different cars embody strikingly different personalities.

After spending a full day at the Mine Proving Ground in Fukuoka, one of Mazda's testing facilities that includes a 3.3km circuit course, the carmaker could have well met its objective.

Looking good wherever you are

The sedan model that we tested, for instance, looks every bit as elegant and sophisticated as cars that are a class above it.

Its sheet metal is now admirably simple and executed perfectly, with no visual interruptions from unnecessary waistlines and wild creases. What you get, though, is a pair of slim headlamps that integrates seamlessly with a rather eye-catching massive grille.

Thus, the car looks bold without being overly aggressive, with persuasive proportions and smooth reflections that suggest pace and grace.

In terms of design, you could say that while the Mazda3 Sedan has always gone head on with the commonly sighted heavyweights like the Honda Civic, the Hyundai Avante and the Toyota Altis, it now seems more apt to have this new model pitched against the more fine-looking cars the Audi A3 Sedan and perhaps even the upcoming Mercedes-Benz A-Class Sedan.


It seems like a small feet for a big shoe

But that doesn't mean it's putting on a pair of shoes that's a couple of sizes up. Given that simplicity is the name of the game, Mazda did not stop with its exterior.

Its cabin, for example, has been redesigned with a new layout that is visually uncluttered, thanks to the repositioning of the cup holders to the front and Mazda's rotary knob that controls the functions of the new 8.8-inch speedy infotainment system that projects more modernised text, graphics and layout.

The gear knob has also been redesigned, together with a centre console armrest, which slides back before having to lift up where your arm needs to be - all done to ensure your shoulder doesn't attain any forms of strain.


A reputation for premium status

It's a delight, really. Engineers and designers of the Mazda3 have obviously paid extra attention to detail to the cabin. Pure premium quality oozes from every switch and button, with a satisfyingly classy click and pressure feel to every one of them.

Also satisfying is the punchy and powerful hi-fi, with a standard sound system transmitting through eight speakers - two of which are nicely covered up by the dashboard at the front footwells.