Mazda ignites the future with a thrilling trio at JMS 2023

In the heart of Tokyo, a pulsating symphony of engines, innovation, and adrenaline has descended upon the Japan Mobility Show 2023, bringing the latest in automotive innovation to the world.

Amidst the beautiful mess of cutting-edge vehicles, groundbreaking technology, and creative personal mobility devices, Mazda has emerged as the electrifying star of the show with a captivating trio of offerings - the different generations of the iconic Mazda MX-5, the eye-catching Mazda Iconic SP concept sports car, and a green sensation known as the Mazda2 Bio Concept - all of which offer a glimpse into the future of Mazda's design philosophy.

A timeless classic Roadster was on display at the Mazda booth at the JMS 2023

Timeless joy

But before we delve into the future, it's essential to take a step back and honour the past. At the Mazda booth, a variety of the iconic Mazda MX-5 cars were on display, including the first generation model, which is one of the most endearing sports cars in the business and an enduring symbol of the Japanese carmaker's commitment to unadulterated driving enjoyment.

More than just the nonsensical marketing fluff is the fact that the MX-5 captured the hearts of car enthusiasts ever since it first hit the streets in 1989. From the NA and the second generation NB (launched in 1998) to the third gen NC (launched in 2005) and the current gen ND, the MX-5 has always maintained its timeless design, straightforward rear-wheel drive and soft-top disposition without any squeaks and leaks.

Current ND Roadster as well as RF variants were on display as well

The roadster here has always been the sort of car that was created to be light on the pocket and lighter on its feet, although the former cannot be said for us Singaporeans (a used current ND Mazda MX-5 has an average annual depreciation of about $23k now). That said, the priceless wind in your hair, sun on your face, and perfect balance of power and handling that will make every drive an exhilarating experience makes up for what the car costs in Singapore.

Perhaps, just perhaps, in an era where autonomous vehicles and electrification dominate discussions, the MX-5 stands as a testament to the enduring allure of old school, hands-on driving, and with both feet nonetheless. The carmaker sure knows that the heart-pounding experience of driving will never go out of style.

"This iconic model has withstood the test of time and continue to win hearts of customers across generations. Because the Mazda Roadster inspires customers to 'bring joy and happiness to all' in their own ways," exclaims Masahiro Moro, the President and CEO of Mazda Motor Corporation.

Arguably one of the sexiest concepts on display is the Mazda Iconic SP

Vision for tomorrow

Certainly not going out of style is the stunning concept car that takes centre stage at Mazda's booth at the Japan Mobility Show this year. Seamlessly blending innovation, design, and sustainability, the concept car undoubtedly sets new benchmarks for what an automobile could be.

Dubbed the Mazda Iconic SP, needless to say, its sleek lines, aerodynamic profile, and the expected hint of Mazda's signature Kodo design language, is a feast for the eyes. And it has to be the use of sustainable materials such as sweet corn fibre and a hybrid powertrain that's the icing on the cake, more so when it showcases Mazda's commitment to environmental responsibility, in line with its "Sustainable Zoom-Zoom 2030" vision.

The cabin is not only sustainable, it is also a sporty place to be in

"This is a fantastic car to drive to the circuit with friends, but also great for daily commute and shopping. The weekend drive can be enjoyed without worrying about cruising range," Masahiro Moro said.

So the whispers around the hall could well be true. The concept is one that challenges the status quo, demonstrating Mazda's vision for the future of mobility, a vision of the next chapter, a vision of what's to come.

Green and mean

The Mazda2 Bio Concept is rightfully located at the Motorsports hall

Just as futuristic is another concept car that Mazda has up its sleeve. A testament to Mazda's commitment to sustainable driving is the Mazda2 Bio Concept, a car that epitomises a world where sustainability and excitement coexist.

Blazing a trail towards a future where driving is more than just a necessity, Mazda is taking the initiative to remind us all that future cars can and should be as thrilling as it is electrifying.

This isn't about clinging to the past but about embracing it while moving confidently into the future. It isn't about adapting as much as it is committing to delivering exceptional driving experiences. And it sure as hell isn't about the dollars and cents when it's clear this Mazda2 Bio Concept is a testament to the carmaker's acknowledgment to the needs and wants of the ever-changing motoring world.

A work of art from Mazda proves that the carmaker is still serious about creating emotional and passion-driven cars

Adapting and accepting

So as the Japan Mobility Show concludes and I'm sitting here having a drink and typing these words that hopefully make sense to you, it is clear that Mazda's story is not just about cars. Rather, it's about the people who love driving and the ones who aspire to drive toward a sustainable future.

This event serves as a reminder that in the rapidly changing landscape of the automotive industry, Mazda is steadfast in its pursuit of excellence, balancing heritage and innovation with remarkable finesse.

With the Iconic SP concept, Mazda's future could very well be exhilarating

Sure, while the past is impressive and the present is captivating, Mazda has shown that its future can well be exhilarating.