Aston Martin heralds new era with brand repositioning and newly designed logo
22 Jul 2022|690 views
Aston Martin has launched a new creative brand strategy and global marketing campaign to further accelerate growth amongst new audiences.
Its new brand idea, 'Intensity. Driven.', aims to build on the brand's strong and established reputation for combining luxurious craftsmanship and sophisticated design with driving pleasure.
The new hand-enamelled wings will first appear on the next generation of Aston Martin's supercars The strategic repositioning is the largest investment in Aston Martin's brand for more than a decade.
Aston Martin has also redesigned its iconic winged logo, created in collaboration with British Art Director and Graphic Designer Peter Saville.
In physical form, the new wings design is hand-crafted by artisans in Birmingham's jewellery quarter and will be introduced on Aston Martin's next generation of sports cars.
This redesign of the Aston Martin badge marks its first major update since 2003, and only the eighth time in the marque's 109-year history that it has been significantly adjusted.
The new brand identity will be showcased in a short film featuring all five of Aston Martin’s current production models. The short film strives to convey the exhilaration and dynamic nature of Aston Martin's cars.
Its new brand idea, 'Intensity. Driven.', aims to build on the brand's strong and established reputation for combining luxurious craftsmanship and sophisticated design with driving pleasure.
Aston Martin has also redesigned its iconic winged logo, created in collaboration with British Art Director and Graphic Designer Peter Saville.
In physical form, the new wings design is hand-crafted by artisans in Birmingham's jewellery quarter and will be introduced on Aston Martin's next generation of sports cars.
This redesign of the Aston Martin badge marks its first major update since 2003, and only the eighth time in the marque's 109-year history that it has been significantly adjusted.
The new brand identity will be showcased in a short film featuring all five of Aston Martin’s current production models. The short film strives to convey the exhilaration and dynamic nature of Aston Martin's cars.
Aston Martin has launched a new creative brand strategy and global marketing campaign to further accelerate growth amongst new audiences.
Its new brand idea, 'Intensity. Driven.', aims to build on the brand's strong and established reputation for combining luxurious craftsmanship and sophisticated design with driving pleasure.
The new hand-enamelled wings will first appear on the next generation of Aston Martin's supercars The strategic repositioning is the largest investment in Aston Martin's brand for more than a decade.
Aston Martin has also redesigned its iconic winged logo, created in collaboration with British Art Director and Graphic Designer Peter Saville.
In physical form, the new wings design is hand-crafted by artisans in Birmingham's jewellery quarter and will be introduced on Aston Martin's next generation of sports cars.
This redesign of the Aston Martin badge marks its first major update since 2003, and only the eighth time in the marque's 109-year history that it has been significantly adjusted.
The new brand identity will be showcased in a short film featuring all five of Aston Martin’s current production models. The short film strives to convey the exhilaration and dynamic nature of Aston Martin's cars.
Its new brand idea, 'Intensity. Driven.', aims to build on the brand's strong and established reputation for combining luxurious craftsmanship and sophisticated design with driving pleasure.
Aston Martin has also redesigned its iconic winged logo, created in collaboration with British Art Director and Graphic Designer Peter Saville.
In physical form, the new wings design is hand-crafted by artisans in Birmingham's jewellery quarter and will be introduced on Aston Martin's next generation of sports cars.
This redesign of the Aston Martin badge marks its first major update since 2003, and only the eighth time in the marque's 109-year history that it has been significantly adjusted.
The new brand identity will be showcased in a short film featuring all five of Aston Martin’s current production models. The short film strives to convey the exhilaration and dynamic nature of Aston Martin's cars.
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