Aston Martin opens works showroom after two years

For the first time heritage cars will be sold directly from its base at Newport Pagnell, U.K., allowing customers to draw on the vast knowledge of the Works team and its experience in handling sales, ongoing service and of course, its world renowned restoration division.

Together with the modern car showroom, which was opened just over a year ago, the Heritage Showroom offers customers the unique experience of being able to view and compare cars from every era of Aston Martin's 100 years at Aston Martin Works.

Following a total refurbishment, the Olympia Building now provides the ideal environment for the display of heritage Aston Martins up to and including the DB7, and a discreet setting for customers to meet with the sales team. It also offers a comfortable 'club-like' space for launches, special events, seminars and conferences. In fact, one of the first events to be staged within it was a seated lunch for over 200 guests.

It is the first Heritage Showroom ever opened by Aston Martin, and has been carefully decorated in a period style, complete with displays of memorabilia from the factory heritage collection.

Kingsley Riding-Felce, Managing Director, Aston Martin Works said, "The first phase of redevelopment concluded with the opening of our new car showroom and state-of-the-art workshop facilities last spring. The project has encompassed the refurbishment of the heritage workshop, paint shop, panel shop and trim shop."